The ultimate viral marketing of social media
It took the radio 38 years to reach 50 million listeners.
It took 13 years for cable TV to reach 50 million users..
It took the Internet four years to reach 50 million people...
In less than nine months, Facebook added 100 million users.
With less than $1,000, you can launch viral marketing campaigns that can reach thousands of people quickly and effortlessly.
For example, food processor and blender manufacturer Blendtec, they launched a series of YouTube videos called "Will It Blend?" Our curiosity and dark sense of humour Blendtec mixes golf balls, iPhones and even a bag of marbles. It's fascinating to see a glowing iPhone cut into black powder and chopped plastic. In a short period of time, Blendtec's traffic reached 8 million, while sales increased by more than 800%. Don't we like to watch the destroyed things?
Burger King posted an interactive video on their microsite, a man dressed as a chicken. In the message bar, you can insert a command, the chicken will jump, run, jump, play dead. You got the photo. People like creativity, fun and control. Within 24 hours, the site received 1 million hits and reached 8 million hits this weekend. Good for a chicken.
Universal Studios opened a new attraction based on the Harry Potter series in Orlando, Florida. In collaboration with author JK Rowling, Universal has no longer deployed expensive advertising through the mass media, but has hosted a special webinar for seven fans of Harry Potter. After that, seven maven fans shared their news on blogs and forums with great energy and enthusiasm. The media picked it up and ran with the story. At the same time, Universal has set up a microsite for bloggers and media to determine more about the park's new attractions. In just a few weeks, this viral marketing strategy spreads news from 7 to more than 300 million people. Of course, it helps when you have the foundation of a loyal Harry Potter fan.
Trust: Content democratization: We are moving from promoting advertising to pulling; allowing users to gain more access, participation and control based on trust.
In the past decade, the media and information technology industries have moved from traditional promotional advertising environments [television and newspaper advertising] to interactive [pull] advertising using interactive content. The days of advertiser content dominance are turning into a democratization process in which content quality is interactive, shared and rated. The democratization process allows consumers to better control and influence the recommendation of products and services to their peers. Finally, it builds trust between the buyer and the seller. Trust builds loyalty and repeats business. Trust is the glue that strengthens relationships, and it is done through interactive engagement and collaboration processes. Nothing is more powerful and trustworthy than a good friend's suggestion.
Combining our imagination and creativity, we can use viral marketing strategies in social media channels to attract the attention of millions of people. Of course, getting their attention is only half the battle. The other half is even harder. The real challenge is to turn their attention into sales or call-to-action and maintain that effort for a while. This is the difference between amateurs and professionals. As my mother used to tell me, "You got the price you paid."
Social media ecosystem
Social media on Web 2.0 is just the ability to talk to people through a variety of communication tools and communities. In essence, people are tribes, and we seek to talk and share with other like-minded people.
According to the 2009 Consumer New Media Survey, 62% of surveyed users believe they can influence their business decisions by posting opinions through new media channels. About a quarter of people put their views on a problem [24%] or directly contact a company [23%]. 74% of respondents want companies to join a conversation about their corporate responsibility practices in new media. MediaPost January 22, 2010
Social media platforms can leverage the collective intelligence of the community to collaborate on specific goals, such as increasing sales, creating content, attracting customer feedback, nurturing communities, expanding marketing information, and developing manufacturers - distributors - retailers - partners - Peer relationship between customers. Often, social media conversations are uncontrolled, unorganized, and not always aligned with the message. Web 2.0 has become a democracy in the use of information and has brought about a little anarchy.
The power of Web 2.0 allows individuals to spread their conversations or word of mouth in a variety of formats; images, video, text and audio. Individuals can leverage their social media communities such as Facebook, LinkedIn, Twitter, YouTube, Flickr, MetaCafe, SocialText and many other platforms. The most popular social media networking activities include posting messages, downloading and uploading music, videos and images. These communities and tools allow photo sharing, videos, communities, blogs, forums, articles, news, entertainment, news and tutorials. They also allow individuals to collaborate on their collective intelligence online projects. The power of these tools is the ability to share, create and build products from one-to-many quickly, easily and seamlessly. Good news can spread quickly, but it is even more fearful; bad news can spread at a brisk rate.
Expand viral marketing
Expanding your viral marketing campaign requires an environment that is easy to access and collaborative. Socialtext founder Ross Mayfield created the concept of "participation in the law of power." Among them, he described that social media portals should make it easy to access, read and share content. The goal is to increase productivity and creativity by allowing participants to share their knowledge and wisdom with their collective intelligence. As we all know, the wisdom of the tribe will transcend the wisdom of the individual.
In James Surowiecki's book, "The wisdom of the crowd: why many people are smarter than a few," the author explains that the group's collective decision-making goes far beyond individuals, and the additional dimensions of social Internet sites offer diverse ideas. It is easy to say that the world is our village. We saw this on Wikipedia today, where a community of people collaborates to create and share their knowledge base.
A new paradigm for social media marketing is to embrace the democracy of knowledge, respect the wisdom of the audience, empower them to participate and spread ideas, and build collective intelligence to enrich creativity and productivity. Here are a few tips for providing lubricants for your viral activities to increase your participation rate.
Make your content free and easy to share
- Create multiple touch points for others: websites, blogs, microsites, Twitter, Facebook, LinkedIn, SharePoint, SocialText and mobile apps.
- Participate in and maintain consumer dialogues, with the goal of ending the loop from behavior, considering buying, buying, and finally encouraging them to make suggestions.
- People want to be understood and recognized. Promote and encourage comment sections and recommendations.
- Emotions prompt us to take action. Let it be personalized. Story painting has a high retention rate and sharing rate.
- Building a like-minded group can give political, economic or social change events a greater impact. For example, the 2008 presidential election was a milestone in the use of viral marketing in social media.
Viral marketing
It motivates people to share new things. Think about your passion in politics, sports, religion, cooking or movie stars. When something provokes your emotions, you want to share it immediately.
Viral marketing quickly and almost effortlessly spreads one-to-many ideas [word of mouth] by leveraging the Internet and communication tools from one person to millions. Think about the tribal communication behavior, think about gossip, and think about how people want to share with their friends and influence circles when they get special news. When the idea is quickly understood and the person feels the right to send it to someone else, the virus information will spread quickly. The best viral information is emotionally filled with cravings for happiness, greed, anger, hatred and other passions. The emotionally polarized message moves quickly. Neutral emotions have nowhere to go.
To make viral marketing work, you need to use tools to spread it and let the audience receive it. As mentioned earlier, the development of Web 2.0 provides powerful features, intelligence, services, word-of-mouth recommendations, and real-time delivery of relevant information. Today, Web 2.0 can provide content in multiple formats quickly, seamlessly and easily, this is; email, video, photo, audio and SMS.
Motivation of emotions and behavior
Good viral marketing will seek common emotional trigger points to motivate a person to take action. People like the unique feeling and the ability to invite friends to join the club. Because you are an inner person, it makes them feel cool. Other common emotional trigger points can be happiness, humor, anger, jealousy, pride or greed.
For example, when EA Games launched the next generation of football games called FIFA Soccer in 2006, they used the scammers from the Ryouko mixed martial arts team in Toronto to create an amazing video display...
Orignal From: Viral marketing in social media
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