Folding business card design - advantages and disadvantages

Folding business cards is one of the main trends in business card design.

Their design folds to the size of a standard business card, so it's easy to fit into a regular wallet or card holder, but it fills twice as much space. You can choose a long fold that looks like a mini greeting card, or a short fold that can be erected vertically and folded into a bookmark shape. There is also an offset fold, the front of which is shorter than the back, revealing the information below, whether it is open or closed. Well-designed, all of these formats are attractive, functional and cutting-edge, but there are some pitfalls to avoid.

advantage
You will get a lot of extra space to include more information about the product or service. You can add images, maps and various details inside the fold, and even make your card into a dual-function mini manual.

Folding makes the cards self-supporting, so they can stand and stand out on the desktop display, making them more compelling and eye-catching than regular flat-panel cards.

This format allows for a lot of creative design ideas and makes your business card a useful gift that people might want to keep longer - consider printing a reference guide that is relevant to your business in the middle: perhaps a guide to measuring and measuring conversions; keyboard shortcuts Key list; calendar; planting guide; color chart, any content your contact may wish to support on the desktop or kitchen counter as a long-term reference.

You might prefer this format because it allows a lot of white space to be used to spell notes. Some people print outside and leave the entire interior empty - especially in businesses where personal elements are important. You can then smudge the Twitter handle, blog address and personal phone number before delivery - whatever information is most relevant to that particular contact, making your conversation more memorable.

Disadvantage
Folded business cards can get too messy because you're trying to stuff as much information as possible into a still relatively small space. Don't forget the main design slogan of the business card - less is more.

The cost of these cards will exceed that of regular business cards - they are actually twice the size, twice the print and design, and the folding score. Measure whether you save money on other flyers and informational materials by leaving extra space inside - it can still be cost effective if it saves you printing and distributes a few more sheets of paper.

It's twice the size, so you need to carry more weight in your pocket to have the same number of cards: a small consideration, but if you like to travel light, it's worth remembering.

Similarly, if you want to use the green method, they may not be your best choice - they use twice as much card and ink, so even if you choose recycled card stock and natural plant ink, you will double your business card. The amount of resources used in .

If you decide to fold, make sure your designer makes the most of it so that it really stands out.

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