New Year's Eve marks the beginning of the peak season for rhinestone jewelry sales, and this year's series of hot wholesale diamond jewelry will surely inspire your customers. But what about the economy? How about all the frustrating news that customers hear every day?
Yes, there is a lot of frustrating news. According to a recent survey by JCK Magazine, 30% of retail jewellery companies feel the negative impact of the banking crisis. 69% of the recession reported a decline in sales. This is not good news. Of course not, but the focus of the survey is on high-end jewellery retailers. While luxury goods are affected, affordable fashion jewellery may benefit, including rhinestone jewellery.
Remember the lipstick effect that Estée Lauder found during the 1991 recession. As luxury goods in high-end department stores decrease, sales of lipsticks increase. Bottom line - women don't stop buying, they just buy low-priced items.
Affordable fashion jewellery and accessories, including rhinestone jewellery, will gradually stabilize in the coming months as it oscillates past and returns to near-normal sales levels. Major retailers are relying on it because they are shifting more sales space to accessories that can cost-effectively update the look of the wardrobe.
Wholesale rhinestone jewelry on the market today is absolutely affordable, prices have fallen in the past few years, and other fashion jewellery parts have also risen. One reason for the more affordable price is that overseas manufacturers have lower labor costs and occupy a larger market share. But labor costs are a small fraction of the cost of diamond jewelry. Stone accounts for 60% to 80% of manufacturing costs, and the introduction of Chinese stone manufacturers is increasing supply and triggering price competition. All of this helps retailers buy wholesale rhinestone jewelry at a better price than they did 10 years ago.
Prices help to sell in the event of a slowing economy, but prices without appearances are only on display. This season is not a problem, so many gorgeous rhinestone jewellery are available in size, design and color to suit each individual's personality and to complement each event. Silver-plated inlaid transparent rhinestones provide maximum glare and will always be a favorite among consumers in rhinestone jewelry. Size and design are usually determined by events, and a series of events will be seen in the coming months.
The Mardi Gras ball began this year and requires a dramatic rhinestone jewellery. March brought the bride, beauty pageant, dance competition, and most important dance. Easter comes from Mother's Day in April and May, and June is the biggest month of the wedding. The ball and the bride appeal to more refined designs, and the ball and beauty pageant choose luxurious rhinestone jewelry.
Rhinestone jewelry goes beyond the good experience of women buying new products. For almost all of the events listed above, rhinestone jewelry is more than just a whimsical purchase - it is a requirement. So if your business is very fashionable and you feel a little shocked after Christmas, now you have something you can be excited about. Prepare for the next few months, because in our 25 years of business experience, the economy has never affected sales this time.
Orignal From: Rhinestone jewelry sizzles in a slow economy
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